Fall / Winter 2026
Made for Any Forecast
Waterproof, windproof and insulated gear from On, Arc’teryx, Rains, Brooks and more — built for rain, sleet and snow.
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SOREL Ambler
New this week — the Caribou, made low
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PEAK PERFORMANCE Fall/Winter '26
Swedish down, born in Åre
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ON Fall/Winter '26
Swiss-engineered for wet streets
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KANUK Fall/Winter '26
Winter coats made in Montréal since 1970
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RAINS Fall/Winter '26
Danish rainwear, built for winter
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MOOSE KNUCKLES Fall/Winter '26
Montréal parkas with attitude
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ARC'TERYX Fall/Winter '26
Shells built in the Coast Mountains
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New · Arriving this week
Sorel Ambler
- Founded
- 1962
- Origin
- Kitchener, Ontario
- Known for
- Waterproof winter boots
Sorel has made winter footwear since 1962, starting in Kitchener, Ontario. The new Ambler takes the build of its iconic Caribou boot — a rubber shell under a waterproof nubuck upper — and reshapes it into a low, easy everyday shoe with a cushioned EVA footbed and soft textile lining.
The Ambler lands at TAG this week. Shop it online or try it on in store as soon as it arrives.
Sorel Men's Ambler LX Waterproof
$210.00 CAD
Sorel Men's Ambler Waterproof
$155.00 CAD
Sorel Men's Ambler Fireside Waterproof Clog
$155.00 CAD
Run Through the Season
Cushioned trainers and weather-ready layers from On, Brooks and ASICS.
Running Shoes
Rains
- Founded
- 2012
- Origin
- Aarhus, Denmark
- Known for
- Waterproof bags & rainwear
Rains began in Aarhus with a simple idea: rainwear that looks as good in the city as it works in the weather. Clean Scandinavian lines, fully waterproof fabrics and sealed seams — made for wet commutes and everyday repetition.
Rains Unisex Long Jacket W3
$150.00 CAD
Rains Unisex Otaru Backpack
$265.00 CAD
Rains Unisex Boonie Hat
$55.00 CAD
Peak Performance
- Founded
- 1986
- Origin
- Åre, Sweden
- Known for
- Ski & outdoor wear
Peak Performance was born in the Swedish ski town of Åre in 1986, started by skiers who couldn’t find clothing that worked as hard as they did. Today it pairs minimalist Scandinavian design with technical performance — light down, warm pile fleece and clean lines for the mountain and the city.
Peak Performance Men's NatureRush Pile Zip Jacket
$200.00 CAD
Peak Performance Men's Helium Down Hybrid Jacket
$290.00 CAD
Peak Performance Men's Helium Utility Down Vest
$270.00 CAD
The Sale
Final markdownsUp to 70% off
Last sizes from Arc'teryx, Malbon and On Running — while they last.
Rab
- Founded
- 1981
- Origin
- Sheffield, England
- Known for
- Down & mountain gear
Climber Rab Carrington started sewing down sleeping bags in Sheffield in 1981. More than four decades on, Rab still designs its down jackets and technical shells for real mountain conditions — warm, light and built to last.
Rab Men's Valiance Waterproof Down Jacket
$575.00 CAD
Rab Men's Ryvoan Jacket
$120.00 CAD
Rab Men's Ryvoan Hoody
$135.00 CAD
Kanuk
- Founded
- 1970
- Origin
- Montréal, Canada
- Known for
- Made-in-Montréal winter coats
Kanuk has been making winter coats in Montréal since 1970. Every coat is built in its own Montréal workshop for real Canadian cold and backed by a lifetime warranty — with repairs done in-house to keep each one going for years.
New Kanuk styles are on their way — stay tuned for updates arriving soon.
Malbon Golf
- Founded
- 2017
- Origin
- Los Angeles, USA
- Known for
- Golf meets streetwear
Stephen and Erica Malbon started Malbon Golf in Los Angeles with one idea: make golf feel as cool on the street as it does on the course. Relaxed polos, collegiate knits and the famous Buckets logo — clothes you’ll wear long after the 18th hole.
Malbon Unisex Performance Mesh Panel Bungee Hat
$85.00 CAD
Malbon Unisex Collegiate Sweatshirt
$144.00 CAD
Malbon Men's Vista Demand Tee
$100.00 CAD
Our story
TAG, Montréal since 1989
- Founded
- 1989
- Home
- Ste-Catherine St. W., Montréal
- Known for
- Outerwear, footwear & performance gear
For more than 35 years, TAG has dressed Montréal for every season from our boutique on Ste-Catherine Street. We're independent, and we choose every brand we carry for how it performs and how it lasts — from down parkas and technical shells to running shoes and everyday rain gear.
Today we ship across Canada, with the same expert advice you'd get in store.
Visit the boutique
Try it on in store
See the full range in person, get fitted for running shoes, and pick up online orders at our Ste-Catherine store.
1325 Ste-Catherine St. W.
Montréal, QC H3G 1P7
Sun–Thu 10:00am–6:00pm
Fri 10:00am–sundown · Sat closed