ASSOULINE Royal Oak: From Iconoclast to Icon by Bill Prince
ASSOULINE Royal Oak: From Iconoclast to Icon by Bill Prince
Footwear sizes are all US (M) unless stated otherwise
DESCRIPTION
Royal Oak: From Iconoclast to Icon retraces how the Audemars Piguet’s Royal Oak created a stir upon its release in 1972, with its armor of hand-finished stainless-steel encasing the thinnest self-winding mechanical movement of its era and has shone around the world in the decades that have followed. For the first time, steel was ennobled to the same status as gold. Inspired by the profound cultural, artistic, and industrial changes of the 1960s and early 1970s, this forward-looking timepiece anticipated a more active yet casual lifestyle, while heralding the beginning of a new high-end watchmaking era combining sportiness and refinement.
Although an outlier at birth, the Royal Oak soon found an audience among the free-spirited youth, who recognized the watch’s audacious blend of technological advances and ancestral craftsmanship. The Royal Oak has been a canvas of innovation ever since, conversing with art, music, architecture, and sports. Today, a cultural artifact beyond watchmaking, the Royal Oak is an object of permanence in a world of obsolescence, embodying the creative freedom and the youthful spirit of those who have contributed to writing its story.
The book presents the Royal Oak’s history from a broader cultural perspective, while shedding light on new archival materials uncovered by Audemars Piguet’s Heritage department alongside exclusive testimonies of long-standing friends of the brand. The lively narrative text is illustrated with imagery from six decades of groundbreaking art, architecture, fashion, music, and cultural history, paralleling the evolution of this trailblazing timepiece beloved by innovative tastemakers and influential celebrities around the globe.
Furthering the Royal Oak’s unique cultural journey, Bill Prince also gives voice to what he calls “Generation Royal Oak,” a group of watch connoisseurs who came of age following the timepiece’s launch and whose achievements reflect the global, cultural movement that inspired it. This cohort notably includes Kevin Hart, Bjarke Ingels, Elle Macpherson, Mark Ronson, Serena Williams, and Ning Zetao, to name but a few.
DETAILS
- 292 pages
- 400 illustrations
- English language
- Released in September 2022
- W 12.6 x L 15 x D 1.9 in
- Hardcover in a luxury slipcase
- ISBN:
- 10.4 lbs.
ABOUT THE AUTHOR
Bill Prince is an award-winning journalist and an expert on luxury, culture, men’s style and watchmaking. The former Deputy Editor of British GQ, Bill is currently Acting Editor in Chief of Wallpaper*. Alongside his present role, Bill writes as an expert on men’s style and luxury for Daily Telegraph and is a contributor to Vanity Fair On Time. Since 2020, Bill has been an Academy member of the Grand Prix d’Horlogerie de Genève, for which he served as a Juror in 2021.
Returns
RETURNS
At BOUTIQUE TAG, we want our customers to be satisfied with their purchases.
If you are not happy with your order, you may be eligible to return it for a refund or exchange.
To return one or more items from an order, all of the following conditions must be met:
- The return must be requested within 30 calendar days of the purchase.
- The item(s) must be in its original, unused, unaltered and unwashed condition.
- The item(s) must be returned with original tags and packaging attached.
Please note that items on sale, or orders using coupon codes (except for the welcome coupon) as discounts, are eligible to be returned for exchange or store credit only.
Additionally, items marked as "Final Sale" cannot be returned.
For footwear returns, the dust bag and/or shoe box must be returned alongside the footwear, in its original condition.
Please be sure to place the shoe box inside a shipping box and not use the shoe box as the shipping box as we cannot sell this merchandise as brand new once returned.
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We appreciate your business and hope this policy helps you feel confident in your purchases with us.
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Purchased within the last 7 days
Still in stock in the same size and color as the item you purchased
To request a price adjustment, please contact us with your order number and the details of the price drop. We will review your request and, if eligible, issue a gift card for the difference in price.
We appreciate your business and hope this policy helps you feel confident in your purchases with us.
HOW TO RETURN
Visit our Returns Centre Here: https://btreturns.returnscenter.com/
CANADA: Returns using our Return Labels with our Canada Post account are $11-$15 depedning on your location.
The amount will be deducted from your refund.
USA + International: You must provide your own shipping label to return the item(s) to us.
REFUNDS
Once the returned merchandise has been quality checked and approved, we will issue a refund to the original method of payment and a confirmation e-mail will be sent to you. Please note that it can take up to 5 business days to process the refund. It may take your financial institution additional time to process the transaction and update your bank statement.
Please note: shipping fees will not be refunded.
HOW TO EXCHANGE
The best way to exchange is to make a return request for exchange and then simply purchase the new desired item. When we receive your return, we will refund the original purchase.
Alternatively, you can ship back the item to us and we will send you the new item once we receive your return. However, in order to secure your size / item does not sell out during this process it is recommended to use the method above.
FREQUENT RETURNS
We offer a lenient return policy to provide customers with an easy and convenient shopping experience. If you are experiencing sizing issues or consistently finding merchandise to be unsatisfactory, please contact our Customer Care team.
Frequent returns made from the same account will automatically be flagged in our system. If we notice that our return policy is being abused, we may take action in the form of blocking an account and/or cancelling future orders.
We reserve the right to reject returns which do not comply with the return policy. Returns that do not respect the policy may be sent back to the original shipping address.